Hub Innovation

Hub's innovative Liquid Ink Technologies provide you, our customers, with creative printing techniques to create more economical and environmentally friendly solutions that enhance your brand at retail!

How can this be accomplished? Unique Liquid Ink Technologies allow us to utilize SBS in lieu of expensive foil, metallized polyester and holographic laminates to achieve high-end graphic solutions that can be accomplished in ONE printing pass!

These unique effects include Liquid Lustre™, Liquid Shimmer™, Liquid Emboss™, Liquid Diffraction™, Liquid Foil™, Liquid 3D™ and Liquid Effects™.

Liquid Lustre™ is a revolutionary technique, pioneered by Hub, which creates a luminous surface without using expensive metallized polyester or foil laminates. Liquid Lustre™ is intended to create gravure-like metallic effects utilizing a more economical and proprietary process that can be applied in ONE printing pass!

Liquid Shimmer™ is an environmentally friendly technique, pioneered by Hub, which utilizes the same economical approach as Liquid Lustre™, but creates a gravure-like pearl effect, applied in ONE printing pass!

Liquid Emboss™ is a proprietary technique, pioneered by Hub, that provides a value added alternative to embossing. The effect is applied during the printing process to simulate the textured look of conventional embossing. Liquid Emboss™ can have varying heights, finishes (i.e. matte, gloss, satin), and can be registered with graphics or as an overall texture pattern in ONE printing pass!

Liquid Diffraction™ is proprietary technique that provides a value added alternative to holographic substrates. Liquid Diffraction™ is created using Hub’s Liquid Embossing™ technique, creating radiating patterns that control reflected light. We can create customized patterns that can be registered with artwork or utilized as an overall effect. Liquid Diffraction can be both subtle or dramatic, depending on the height of the effect and the choice of substrate, and can all be accomplished in ONE pass!

Hub's NEW Liquid 3D™ printing technology creates a three dimensional embossed look, all in ONE printing pass!

Liquid Effects™ utilizes an exciting array of pigments that can differentiate your product at retail, providing an alternative to hot foil stamping and special highlighted metallic effects. Liquid Effects™ can be used as a spot or an overall enhancement, and in most cases can be accomplished in ONE printing pass! 

• Glitter effect coatings
• Color shifting inks
• Scented inks (rub & release aromas)
• Blister seal coatings
• Black light inks
• Phosphorescent inks (glow-in-the-dark)
• Thermochromic inks (temperature-controlled color changing inks)
• Printed electronic circuitry

Hub's Liquid Soft-Feel provides the luxurious feel of velvet. When you are looking to enhance consumer experience and differentiate your product at retail, Liquid Soft-Feel provides added value at the moment of truth!